Creative Direction
Copywriting
General Badassery

black and white portrait photo of Michelle Yue, owner of this portfolio site
black and white portrait photo of Michelle Yue, owner of this portfolio site

Go ahead. Click around. It’s a mixed bag of campaigns and categories, and only I know where each box leads. Until you click, and then all my secrets are out. Well, not all of them.

Drop me a line, and maybe I’ll tell you a few more. Until then, enjoy!

Blue Buffalo Promise of a Lifetime Campaign
Advertisement for a livestock event with a photo of a cow and event details. The text reads 'Best Cows No Bull' with dates 'September 14-30' at The.Bi.
Two cats, one black and white and the other orange, sit on a kitchen counter next to a bag of Blue Buffalo Tastefuls cat food, with a bowl of wet or dry cat food and a plate of chicken and brown rice meal in the background.
Person holding a bag of Blue Nudges jerky cuts dog treats and lifting a piece of jerky with their hand.
Long-haired brown and white cat with wide eyes against a bright green background, with white lines radiating outward and a blue diamond-shaped logo in the top left corner.
Retail shipper display of dog treat bags. The shipper shows various cooked meats and a dog licking their lips, promoting real meat and real joy for dogs.